Product analytics · 24 July 2026
How to Choose an Activation Metric That Survives Scrutiny
A practical method for finding an early behaviour that predicts value without mistaking correlation for causation.
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Field notes for teams working through app data.
Methods, cautions, and practical frameworks from measurement and product analytics work.
Measurement design · 11 June 2026
A Mobile Event Taxonomy Your Team Can Maintain
Naming rules, ownership, and review practices that keep instrumentation useful after launch.
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Growth analytics · 2 May 2026
Reading App Attribution After Privacy Changes
How to make useful acquisition decisions when deterministic user-level signals are incomplete.
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Data quality · 19 March 2026
Seven Signs Your App Analytics Needs an Audit
Operational symptoms that indicate measurement debt is already influencing product decisions.
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