Foundation
App Measurement Audit
A rigorous review of event design, SDK configuration, attribution, consent signals, and reporting reliability.
Explore the engagement →App analytics consultancy · Thailand
Make the next product decision with evidence you can defend.
We help mobile product teams repair measurement, understand retention, and turn complex app data into focused action.
Current focusMeasurement audits for Q4 planningRequest a scoping call →
Uttaradit · Bangkok · Remote
Independent advice across product, engineering, growth, and data.
The first engagement
Start with the measurement chain.
Our App Measurement Audit follows your most important questions from the interface to the SDK, warehouse, attribution layer, and report.
You receive evidence of what is dependable, a prioritised repair backlog, and specifications your team can act on—not a generic maturity score.
See audit scopeWays to work together
Bounded work, clear outputs.
Every engagement begins with agreed questions, access, decision owners, and acceptance criteria.
Design
Analytics Blueprint
A decision-led measurement plan for teams launching or rebuilding a mobile product.
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Growth analysis
Retention Diagnostics
Cohort and journey analysis that identifies where durable app use forms—or fails to form.
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A useful analytics engagement should reduce the number of contested definitions and increase the number of testable product choices.
Our standard for the work
Evidence must lead to an owned next action.
Evidence, with context
No theatre around the numbers.
- Assumptions and uncertainty stay visible
- Privacy and consent are design inputs
- Recommendations name owners and next tests
- Your team keeps the methods and documentation
Field notes
Useful thinking for app teams.
Product analytics · 8 min read
How to Choose an Activation Metric That Survives Scrutiny
A practical method for finding an early behaviour that predicts value without mistaking correlation for causation.
Measurement design · 7 min read
A Mobile Event Taxonomy Your Team Can Maintain
Naming rules, ownership, and review practices that keep instrumentation useful after launch.
Growth analytics · 9 min read
Reading App Attribution After Privacy Changes
How to make useful acquisition decisions when deterministic user-level signals are incomplete.
A practical first conversation
Bring one app decision your team cannot currently answer.
We will identify whether the gap is measurement, analysis, or product framing—and whether we are the right partner.
Discuss the decision