Frame
Name the decision.
We identify who must decide what, by when, and what would change their action. This prevents analysis from becoming a tour of interesting charts.
The evidence path
From a disputed number to a decision your team can make.
This is our working model for app analytics: a visible sequence that keeps business meaning, implementation reality, and uncertainty connected.
Trace
Follow the evidence.
We map definitions and data from user behaviour through collection, identity, transformation, attribution, and reporting.
Test
Challenge reliability.
We inspect edge cases, reconcile representative records, compare segments, and make uncertainty explicit.
Interpret
Add product context.
Patterns are considered alongside user intent, release history, acquisition changes, and operational constraints.
Transfer
Leave the team stronger.
Recommendations become owned actions, specifications, acceptance criteria, and methods your team can reuse.
Working principles
Calm, direct, and independent.
- We explain limitations before presenting conclusions.
- We work with your existing stack when it can answer the question.
- We collect the minimum access and data needed.
- We distinguish observation, inference, and recommendation.
- We do not accept referral fees from analytics vendors.