Foundation
App Measurement Audit
Find where your app data stops being trustworthy—and leave with a practical repair plan your team can execute.
Discuss this engagement
Why this work
What changes after the engagement.
- A traced map from user action to warehouse and dashboard
- Prioritised issue register with severity and business impact
- Revised tracking specification for critical journeys
- Stakeholder readout and 30-day remediation plan
Approach
Deep enough to be useful. Bounded enough to finish.
We inspect the full measurement chain: product questions, taxonomy, mobile SDKs, server events, identity rules, attribution links, warehouse transformations, and the dashboards people act on. The goal is not a longer event list. It is a smaller, dependable measurement system.
The audit combines implementation review with interviews across product, engineering, growth, and data. We validate representative events in test builds where access permits, compare them with downstream records, and document assumptions that currently live only in people’s heads.
This engagement suits teams preparing for a major release, questioning attribution or funnel numbers, migrating analytics tools, or inheriting an app with limited documentation.
You receive
Tangible working material.
- 01Measurement architecture map
- 02Event and property QA workbook
- 03Identity and attribution assessment
- 04Consent and data-minimisation review
- 05Executive findings deck
- 06Remediation backlog ready for sprint planning
Fit check
Tell us what your team needs to decide.
We reply within two business days with useful next questions and, when appropriate, a suggested scope.
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